Ark Curriculum Plus is a non-profit organisation, dedicated to transforming education in the UK. They offer mathematics and English mastery education services both in primary and secondary schools.
Challenge
Ark Curriculum Plus were looking for a way to engage people visiting their website. They offer different kinds of programmes that can be utilised online, on-site or as a hybrid solution. Visitors were having problems understanding the offering on their own so the need for a two-way communication method became apparent.
In addition they wanted to capture more leads from their existing website traffic.
Solution
Ark Curriculum Plus introduced Leadoo to provide 24/7 conversations to their website visitors in order to help them better understand the possibilities, the differences between the service models and to capture more leads.
Leadoo bots were created to have conversations with the visitors and to guide people in the right direction and to collect visitor’s information.
The data collected through Leadoo bots was also useful as a way to collect information about the needs and wants of the visitors and was later used for product development related to development initiatives sparked by the covid-19 pandemic.
Results
Leadoo has increased the amount of inbound leads by +33% and the quality of leads is on a good level. Ark Curriculum Plus have been able to reach a steady level of around 10 leads per week.
“We’ve been able to reach a steady amount of leads. Leadoo has increased the amount of leads we get by +33% which I consider a really good result. And the leads coming in are the right kind of people.”
Jade Sewell, Head of Partnerships at Ark Curriculum Plus
Experiences
It’s not just the leads that Ark Curriculum Plus values. The overall customer experience is important aswell.
“We needed a new form of engagement with our website visitors. The bots channel visitors towards the right direction.”
“The folks at Leadoo have been really flexible and helpful. Onboarding was smooth and easy and really straight-forward. We didn’t really need to do much.”
