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What it is…
Identifying visitors with IP address tracking
Whenever someone visits your website, Leadoo identifies the IP address of the user through public registers or private databases. Those IP’s are linked to the company the visitor works for. In order to track the visitor, Leadoo also assigns the user an etag so that all of that visitor’s previous interactions and behaviour are recorded in Smart Profiles.
How we use it…
Below is a dashboard view of how all the data we gather is presented on a visual timeline, making it easy to access and to understand all the data points and client information.
Tracking the buyer journey
Stage 1 – A visitor enters your website and their IP address is identified and connected with their company
Stage 2 – The visitor is allocated their own Smart Profile
Stage 3 – Records of page history and interactions with bots are recorded in the profile
Stage 4 – Either with InpageBots or BannerBot retargeting, you engage and obtain details of the visitor
Stage 5 – They become a sales qualified lead and all the behaviour data in the Smart Profile helps them convert
Leadoo Smart Profiles is a sophisticated new feature of the Leadoo platform.
With Smart Profiles, leads are fed to your Leadoo platform or directly into your CRM or marketing automation system. Get 30-70% more identified leads with Leadoo and know exactly which companies they represent. Finally, you’ll also be able to send your retargeting ads to specific groups automatically.
Getting started
Simply set up the Leadoo tracking codes on your website, integrate them with your GDPR popup for compliance and add bots to strategic places to help you understand your customers’ needs. Leadoo Customer Success agents are there to help with bot dialogue design so that you start collecting valuable data immediately.
