Leadoo’s conversion and chat tools outperform competitors – minimum impact on page speed and SEO
We ran a series of tests on Google Lighthouse to figure out what is the impact of page speed and SEO when you implement a tool like Leadoo. The results for Leadoo are pretty awesome – but sadly, the same can’t be said for the competition.
We’ve built Leadoo and all of its features to help our clients convert their website visitors more effectively. The ultimate mission is to help our customers make websites their best performing sales channel.
Usability, quick website load times and the importance of SEO and search engines all tie to one of the most important aspects of digital marketing: how your page ranks in the eyes of Google. As we all know, website traffic from organic search is one of the most important sources of traffic because you don’t have to pay for it, and the interest and intent of those visitors is usually reasonably high.
That is why SEO is something that every marketing team out there keeps a close eye on.
Adding in heavy features, such as pictures, videos, and poor code, slows down the speed at which the page loads – and in practice, what that means the visitor has to wait longer to see and access the content on that page. Most adult humans these days have a relatively short attention span (thanks, TikTok) so having a page that takes too long to load is only going to increase your bounce rate.
Interactive tools, such as Leadoo’s chatbots and other conversion tools, increase the value the website is able to provide to the visitor, but any tool like this shouldn’t affect the speed of the website too much because otherwise the website’s usability and performance drops in the eyes of Google.
This is why it’s really important that tools like Leadoo are as lightweight as possible but still be able to include a lot of useful features to help convert more visitors right there, on your site.
The research method
Google Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page – public or one requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.
Lighthouse gives every page four scores and the one focusing on page load times is “Performance” score, so this is the variable we focused on when rating the tools within this research piece.
The research method
Google Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page – public or one requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.
Lighthouse gives every page four scores and the one focusing on page load times is “Performance” score, so this is the variable we focused on when rating the tools within this research piece.
