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BannerBot Use Cases
4 years ago

BannerBot Use Cases


LEADOO ADVERTISING

BannerBot

BannerBot extends the reach of your website. Start engaging conversations anywhere on the internet and convert leads who haven’t even visited your website.


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BannerBot preview BannerBot Use Cases

Boost your banner ads

BannerBots transform the digital advertising landscape. Create stunning ads in the platform and show them to your target audience across the most widely used ad networks.

You can choose the banner sizes being used from our existing templates or create a custom size.

Extend the reach of your website

Build great ads that reach, engage and convert.

Reach prospects anywhere online

Generate leads and sales beyond your regular reach. Activate prospects anywhere on the internet, even ones who have never been to your site.

A better way to retarget

Create super-effective retargeting campaigns. Retarget visitors who have been to your website before but have yet to convert.

Easy to use & integrate

BannerBot ads are easy to create and edit. Share on the biggest online ad networks like Google Ads, Adform, AppNexus, and many more.

Sector Specific Use Cases

Automotive 

  • BannerBots are a convenient way to get prospects engaged with the alternatives and effective in generating eg. test drive leads
  • BannerBots are highly effective for retargeting the people who already visited your website but didn’t convert
  • For the automotive sector BannerBots can also be used when buying interest group data to target online ads to people who are looking for a new car
  • As this ad is aiming to convert the person right then and there the BannerBot collects the lead right there in the ad and then the lead is automatically delivered to the reseller
  • In addition to the previous two advantages Volvo (see example) uses these conversations BannerBots to optimise their other marketing activities. The first question asks people who have already visited the website to choose what do they like the most in this particular model, new technology, safety features, low emissions or economic efficiency. It’s highly valuable to know what people like about their product and then they optimise TV, print and online awareness based on these answers

Home Electronics

  • BannerBots are highly effective for retargeting the people who already visited your website but didn’t convert
  • For the home electronics sector BannerBots can also be used when buying interest group data in targeting people who we can assume are in the looks of a new TV
  • Companies operating in B2C tends to retarget prospects with price related ads. “Buy now and get 10% off” or “Buy now and you will get Netflix for 6 months”. Most of the people don’t yet know which TV to choose so those kind of ads just dilutate your prices in the eyes of the prospect.
  • BannerBots can serve as a way to help prospects in finding the right TV for them. In this example the conversation is all about helping the prospect to find a suitable TV for their needs. The first question asks about the main purpose of buying a new TV and what’s it for, watching live sports, gaming, movies and series or just everyday watching. Based on that answer the conversation drops a few lines of info related to what is important for that purpose (eg. when watching live sports it’s important to have enough hertz’s as otherwise the picture can’t keep up with what is happening on the screen).
  • In B2C use cases BannerBots often drive prospects to the online shop at the end of the discussion to secure that sale straight away

Banking

  • BannerBots are highly effective for retargeting the people who already visited your website but didn’t convert
  • For the banking sector BannerBots can also be used when buying interest group data in targeting people who we can assume are in the looks of a new loan
  • BannerBots can serve as a way to help prospects in educating them to know what the interests could be for the kind of loan they are looking for. 
  • In this example the conversation is around the personal situation the prospect is in. What is the amount you are looking to loan? How much would you be able to pay it back per month? Do you have other loans? And so on. Then based on those answers the BannerBot will qualify the prospect and drive them to the banks website to do the actual application. 
  • In B2B banking (and of course in B2C too if necessary) the prospects could be turned into leads right then and there in the conversation with no need to drive them to separate landing page

They’re easy to build

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Like banner ads but better

Traditional banner ads are so 2019 – these people know it.

anni arena interactive BannerBot Use Cases

“We’re on our way to doubling the number of monthly leads.”

Anni Nyyssönen, Communications & Marketing Manager at Arena Interactive

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vesa iro BannerBot Use Cases

“Our first year ROI for Leadoo was around 600%.”

Vesa Väisänen, Managing Director at IROResearch

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essi geniem BannerBot Use Cases

“With Leadoo, we’ve found the right person to all of our open positions.”

Essi Wäck, HR-Lead at Geniem

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dennis leadme BannerBot Use Cases

“Leadoo has effective tools for increasing website conversion rates.”

Dennis Hedenskog, Marketing Director at Leadme

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Moi P10767 1920px BannerBot Use Cases

“Leadoo is a classic low effort and high results marketing technology tool.”

Ulla Koivula, CMO & CDSO at Moi Mobiili

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